At the FairPrice Partners Excellence Awards (FPEA) virtual event this year, SōngHè was awarded the People’s Choice Award.
We greatly appreciate everyone who has given us a vote as Your Choice of Rice Brand.
Additionally, Tong Seng Produce also won the FairPrice Top Supplier Award in Rice Category.
This award reassures our dedication and diligence in meeting the demands of our end-consumers.
We will continue to work hard to produce top-quality products for all to enjoy!
Reader Digests works with a research partner, Catalyst, to come up with a Method and Sample to measure Trusted Brands score and rating (TB Score & Rating) for each category.
For SōngHè, it would be Rice.
It is indeed heartening to find out that our TB Score has increased from 218 to 251 ( 2020 vs 2021), as we continue to instill trust in consumers where we prove our Quality, Social Responsibility, Understanding of Customer Needs, Value, Innovation, Trustworthiness &Credibility to our audiences.
As a Brand of Singapore, we are very proud to be able to compete closely with international brands, and to emerge as one of the top brands under TB Ratings for Gold Category.
Once again, we would love to thank our loyal and new fans, who have seen our value, and recognises SōngHè as a rice brand that you trust.
To read more:
https://www.trustedbrands.asia/singapore/showcase/songhe.asp
Here are some of our very sporting fans who have kindly allowed us to share their joyous smiles via pictures, upon receiving their gift sets from our friendly salesmen.
Do Like and Follow us closely on our socials for more lucky draws like this!
Here’s the list of winners’ Full Name and the last four digits of their phone number!
#SōngHèRice #SōngHèSG #SG56 #SōngHèGiveaways #SingaporesNationalDay #NationalDay2021 #SōngHèNationalDay
Good man . Good deeds . Good rice
Doing good deeds is not confined to age, race, nationality or profession, it is about having a compassionate heart.
Doing charity or donation can be as simple as one click.
TSP is here to offer some kind people like you to contribute to local beneficiaries.
Let us bring the needy some warmth and positive energy with our rice.
Kindly dial TSP hotline +65 6756 6128 or visit www.tspsonghe.com.sg for further details of product list and pricing.
The list of beneficiaries to choose for donation:
As part of its continued effort to establish SōngHè as ‘A Brand of Singapore’, the brand celebrated Singapore’s progress over the past 55 years through a fun and engaging manner with a locally-themed game titled ‘Count on 米 Singapore!’
From 27 July to 12 August, players were challenged to search for rice bowls hidden among the landscape — a portrayal of old (harbour with many ships) and new Singapore (Marina Bay Sands, Merlion etc.).
Through this game, we communicate our familiarity with past and present Singapore, thereby establishing ourselves as a homegrown brand. At the same time, we showed our appreciation for the social media community by generously awarding 55 lucky players with a SG55 SōngHè Gift Set each!
Winners’ Name List:
Announcement of Winners: https://www.facebook.com/SōngHèRice/photos/a.1313133305471786/3221461217972309/?type=3&theater:
Recipients of the Gift Sets: https://www.facebook.com/SōngHèRice/photos/a.1313133305471786/3221461217972309/?type=3&theater
SōngHè is voted as Trusted Brands 2020 gold award winner in rice category.
This is our proud that we have won the trusted brand award for the ELEVEN consecutive year since 2010.
“SōngHè is offering Singapore’s finest quality rice and products with the first and only chilled warehouse facility in Singapore market” by Reader’s Digest
Below is the relevant link to the winner of Trusted Brand 2020 Gold award in rice category
URL: https://www.trustedbrands.asia/singapore/showcase/songhe.asp
FOR THE PAST 30 YEARS, SōngHè (松鹤) rice brand has been well received by food lovers all over Singapore for its quality rice at a reasonable price. As one of Singapore’s largest rice importers, SóngHè lives and breathes its brand promise to provide and maintain a stable supply of fresh, good-quality rice, especially during times of crisis.
With that in mind, some years ago SōngHè invested in cold storage facilities, both in Singapore and Thailand, the country of origin of SóngHè rice, in order to store rice so it retains its freshness before distribution to retail outlets.
Recently, when the Disease Outbreak Response System Condition (DORSCON) level was raised to Orange, Singaporeans started panic buying and stockpiling rice. To reassure the community that SóngHè had enough rice for everyone, the rice importer mobilised its delivery teams to all retail outlets, even on Sunday.
Since 2004, SōngHè has constantly cultivated its brand DNA ‘Good man, Good deeds, Good rice’, initiating many heart-warming campaigns that instil Love and Compassion into our hearts. Starting out with the orange paper cranes, the symbol of goodness, in which SóngHè donated 100 grams of rice to designated beneficiaries for every mission accomplished, it has since been involved in many other campaigns to encourage good deeds and spread kindness. Therefore, it was hardly surprising when the company was approached earlier this year by Lianhe Zaobao, the main Chinese media in Singapore, to sponsor a ten-part series to document good deeds among the community during the COVID-19 crisis.
A RELIABLE CHANNEL
A timely response to market demand and supply challenges allows Tong Seng Produce to maintain steady food supply for retailers and food enterprises
Like that friendly neighbor who is always on hand with an emergency cup of dry rice, Tong Seng Produce has been working hard since 1990 to ensure Singapore’s hawker stands, restaurants, supermarkets, and household pantries are well stocked with cooking staples. Specialists in rice, cooking oil, flour, and sugar, Tong Seng focuses on sourcing and transporting only the finest quality produce and making the path to purchase as uncomplicated as possible.
Directed by the inspiring corporate mantra of “Enjoy Rice with Peace of Mind,” health is one of the key passions guiding Tong Seng business practices. Today, its SōngHè rice brand is amongst the most trusted in Singapore, and all their fumigation-free rice is sourced from pristine agricultural locales across Asia. The company also pioneered Singapore’s first and only chilled warehouses, which feature an innovative low-controlled temperature system that ensures produce stays as fresh as it was when it first left the farm.
The own-brand SōngHè Whole Grain Rice Series consists of five robust wholegrain varieties: Noble Berry, Jasmine Brown Rice, Brown Rice, Red Rice, and 80 per cent Fragrant with 20 per cent Red Rice. With the wholesome range a fast-growing success in the marketplace, Tong Seng is confident that its commitment to building a healthier community in Singapore is the only way forward.
This Singaporean food industry innovator is also constantly looking ahead and anticipating future trends that not only meet the evolving needs of the market, but also ensure the mechanisms of the company move as efficiently as possible. This means not being afraid to investigate, invest in, and integrate new technologies as they arise. To satisfy the demands for convenience of their corporate customers, orders can now be placed through a variety of online platforms. Internal production systems are also constantly being assessed and upgraded to improve productivity and traceability–accompanied by up-skilling programs to ensure valued long-time staff are not left behind.
Rice is an intrinsic part of the Singaporean way of life. By ensuring only pre-eminent foodstuffs make their way into Singaporean stomachs, Tong Seng Produce seeks to play its part in sustaining the culture of eating that surrounds this humble white grain. And with such a high level of care, it is guaranteed to remain as much in the hearts and minds of future generations as it is for Singaporeans today.
Tong Seng Produce Pte Ltd
For Editorial write up: https://brandzasia.com/a-reliable-channel/
For Editorial on e-copy of Magazine Page 27 https://issuu.com/brand_asia/docs/jan2020_edition/1?ff
Under Rice Category https://influentialbrands.com/2019-awardees/
Find Director Mr Jerry Ng’s testimonial on SōngHè https://influentialbrands.com/brand-profiles/
A bountiful rice harvest traditionally signifies Heaven’s blessings upon her people. A good yield brings forth wealth, stability and harmony to the farmers and their family.
To this day, rice continues to be an integral part of our daily lives and festive celebrations; the most important of all, the Chinese New Year reunion dinner. Familial love and bonds are strengthened over bowls of piping hot rice and perennial favourite dishes amidst catch-ups and laughter.
This season, wish your family and friends good health and harmony with our premium gift set, which consists of our very popular mixed SōngHè Fragrant Rice and SōngHè Noble Red Rice, plus a bottle of Tsuru Sunflower Oil.
Place your order for these SōngHè Gift Sets by calling 6756 6128 to kickstart your festive shopping today!
SōngHè celebrates 30 years of serving Earth’s Harvest on your table.
Join our celebration to win a harvest of good fortune in SōngHè’s 30th Anniversary Grand Draw! You get a chance to win a Mercedes-Benz A-Class Saloon or a 1kg Gold Bar or a pair of precious Rolex Watches. To participate, just purchase ANY SōngHè Rice pack, attachd the cut-out barcode from the rice packaging and send to
33 Senoko South Road S(758085).
Participation period: 15 November 2019 – 8 February 2020.
Draw Date: 18 Feb 2020.
Results will be published on 25 Feb 2020 on StraitsTimes and LianHe ZaoBao
attachment: Grand Draw Entry Form (front and back) For Download
Terms and Conditions from Mercedes-Benz Cycle and Carriage as of below:
The Grand Prize includes :
The Grand Prize excludes :
All the above fees shall be borne by the Winner.
Winner will need to liaise with Cycle & Carriage Industries (CCI) for registration of the Car.
Winner of the Mercedes-Benz shall have up to 8 weeks from the Draw Date to register and take delivery of the Vehicle (the “Registration Deadline). The colour of the car awarded is at the sole discretion of Tong Seng Produce Pte Ltd. No change of car model or colour is allowed. Specifications may vary from vehicle featured.
The Grand Prize will only be transferred to the name of the Winner as confirmed by Tong Seng Produce Pte Ltd. Tong Seng Produce Pte Ltd is not obliged to transfer the Grand Prize in the name of any other.
Other terms and conditions by CCI apply.
Time to eat healthy with lower pricing!
SōngHè brand brown rice series: Noble brown, Noble red, Jasmine brown, Rice berry & Mixed fragrant + Noble red are having grand sales in September island wide starting today.
Please feel free to visit supermarket retailers such as Sheng Siong, Giant, Cold Storage, Prime, Good Luck, U Stars & Fortune OR online platforms: Redmart, Amazon, Qoo10, etc