Winners Announcement of SōngHè Good Man Good Deeds Good Rice CASH Draw


SōngHè Good Man Good Deeds Good Rice Cash Draw was launched in Nov 2021 to 31 Jan 2022 for a total of $120,000 cash to be won.

We had conducted the draw on 15 Feb 2022 at the Singapore Press Holdings office. For the event, we have formally invited Mr. Choo Chee Wee (Editor in SPH), Ms Josephine Lee (Enterprise & Customer Action Teams Deputy Head in SPH)  and Ms. Stephanie Lim (Team Lead of Enterprise Advertising Solutions in SPH) to randomly draw the 33 lucky winners of the draw. This was done under the witness of Helen Sim (Auditor and Director of Ark Associates PAC), Mr. Richard Chee (Executive Director of TSP), Mr. Jerry Ng (Executive Director of TSP),  Mr. Lau Han Tung (Sales Director of TSP), and Ally Ng (Marketing Director of TSP).

The Winners Announcement  Advertisement will be published in LianHe Zao Bao and The Straits Times on 22 Feb 2022. All winners will be notified by phone, post and/or email. Winners will then be invited to nominate a charity organisation from the 12 charities listed below. The charity organisation of their choice will receive the same amount of winnings, dollar for dollar matched by SōngHè. For the benefit of all beneficiaries, each organization will be entitled to a maximum of 3 donations.

Our 12 Beneficiaries

  1. Bishan Home for the Intellectually Disabled
  2. Care Corner
  3. Handicaps Welfare Association
  4. Jamiyah Nursing Home
  5. Ling Kwong Home for Senior Citizens
  6. Man Fatt Tong Nursing Home
  7. Metta Welfare Association
  8. Singapore Buddhist Welfare Services
  9. SunLove
  10. Sunshine Welfare Action Mission
  11. Sree Narayana Mission
  12. St. Luke’s Elder Care
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Good Man Good Deeds Good Rice CASH Draw 2022


Good Man Good Deeds Good Rice CASH Draw will be launched in Nov 2021 and end on 31 Jan 2022. A total cash of $120,000 is set to be won.

This extraordinary lucky draw gives winners a chance to perform an act of good. Winners will get to nominate a charity organisation of their choice which will receive the same amount of winnings, dollar for dollar matched by SongHe. Hand in hand, we can do good deeds together.

How to participate:
Simply purchase any of our participating products…
10kg SōngHè Fragrant Rice
5kg SōngHè Fragrant Rice
5kg SōngHè New Crop Rice
5kg SōngHè Noble Brown Rice
5kg SōngHè Noble Red Rice
5kg SōngHè Jasmine Brown Rice

Download the entry form, fill in your details, cut out and attach the barcode from the packaging to the entry form, then send these to the following address:

Tong Seng Produce Pte Ltd
33 Senoko South Road
Singapore 758085


We shall conduct the Draw on 15 Feb 2022 at the Singapore Press Holdings office. The winners list will be published in LianHe Zao Bao and The Straits Times on 22 Feb 2022. All winners will be notified by post or email. Winners will then be invited to nominate a charity organisation from the 12 charities listed below. To ensure all the charities listed will benefit, each charity will be entitled to a maximum of 3 donations.

Our 12 Beneficiaries

  1. Bishan Home for the Intellectually Disabled
  2. Care Corner
  3. Handicaps Welfare Association
  4. Jamiyah Nursing Home
  5. Ling Kwong Home for Senior Citizens
  6. Man Fatt Tong Nursing Home
  7. Metta Welfare Association
  8. Singapore Buddhist Welfare Services
  9. SunLove
  10. Sunshine Welfare Action Mission
  11. Sree Narayana Mission
  12. St. Luke’s Elder Care

Hand in Hand, let’s accomplish good deeds as we fill the world with warmth and kindness.
 Lucky draw Entry Form for Download

Winning FairPrice Excellence Award 2021: People’s Choice Award and Supplier Award in Rice Category


At the FairPrice Partners Excellence Awards (FPEA) virtual event this year, SōngHè was awarded the People’s Choice Award.

We greatly appreciate everyone who has given us a vote as Your Choice of Rice Brand.

Additionally, Tong Seng Produce also won the FairPrice Top Supplier Award in Rice Category.

This award reassures our dedication and diligence in meeting the demands of our end-consumers.

We will continue to work hard to produce top-quality products for all to enjoy!

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Gold winner of Trusted Brands 2021 by Reader Digest (11th year streak)


Reader Digests works with a research partner, Catalyst, to come up with a Method and Sample to measure Trusted Brands score and rating (TB Score & Rating) for each category.

For SōngHè, it would be Rice.

It is indeed heartening to find out that our TB Score has increased from 218 to 251  ( 2020 vs 2021), as we continue to instill trust in consumers where we prove our Quality, Social Responsibility, Understanding of Customer Needs, Value, Innovation, Trustworthiness &Credibility to our audiences.

As a Brand of Singapore, we are very proud to be able to compete closely with international brands, and to emerge as one of the top brands under TB Ratings for Gold Category.

Once again, we would love to thank our loyal and new fans, who have seen our value, and recognises SōngHè as a rice brand that you trust.

To read more:



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56 lucky winners of our SōngHè SG56 National Giveaway Campaign


Here are some of our very sporting fans who have kindly allowed us to share their joyous smiles via pictures, upon receiving their gift sets from our friendly salesmen.

Do Like and Follow us closely on our socials for more lucky draws like this!

Here’s the list of winners’ Full Name and the last four digits of their phone number!

  1. Chew Teng Chen (xxxx6151)
  2. How Han Ping (xxxx0820)
  3. Estherine Xu (xxxx2253)
  4. Louise Toh (xxxx9320)
  5. Lau Choon Yoong (xxxx7480)
  6. Ong Kok Eng (xxxx9312)
  7. Tan Wee Hock (xxxx4285)
  8. Ng Ling Beng (xxxx5814)
  9. Chon Hang Meng (xxxx8866)
  10. Tang Li Yan Joey (xxxx1336)
  11. Rebecca Lin (xxxx1545)
  12. Tan Sway Muay (xxxx6884)
  13. Tor Poh Huay (xxxx8689)
  14. Jessica Ng (xxxx8366)
  15. Sharlyn Ting (xxxx8712)
  16. Tan Mei Yan (xxxx8268)
  17. Beverline Goh (xxxx0714)
  18. Ooi Bee Wah (xxxx0572)
  19. Lillie Sim Pei Lee (xxxx9971)
  20. Tok Lian See (xxxx5894)
  21. Ang Poh Woon (xxxx0647)
  22. Cynthia Yek Mei Lin (xxxx4726)
  23. Tan Ah Lek (xxxx4845)
  24. Haikal (xxxx7821)
  25. Dee Queue (xxxx0054)
  26. Wan Yee Yin (xxxx0036)
  27. Adam Ang (xxxx6249)
  28. Tan Chun Guan (xxxx7265)
  29. Chris Teo (xxxx5967)
  30. Ye MuHong (Bryan) (xxxx0135)
  31. Grace Tan (xxxx4489)
  32. Constance Goh (xxxx8139)
  33. Sindy Ong (xxxx1910)
  34. Richelle Ong Villaber (xxxx4041)
  35. Goh Wee Seong Kelden (xxxx5188)
  36. Cynthia Lau Xin Yi (xxxx5312)
  37. Lim Kwee Lang (xxxx8148)
  38. Clara Cui (xxxx9011)
  39. Ooi Wooi Sin (xxxx1208)
  40. Marianne Loo (xxxx7591)
  41. Karen Lim Kai Mei (xxxx8583)
  42. Puay Hwee Hoon (xxxx8940)
  43. James Hoa (xxxx3529)
  44. Nina Yeo Hui Hui (xxxx9908)
  45. Khoo Kim Wan (xxxx9810)
  46. Khoo Siew Luan (xxxx5666)
  47. Neo Ming Siang Vincent (xxxx1159)
  48. Mak Weng Mun Jason (xxxx8717)
  49. Siew Mei Chun (xxxx2578)
  50. Teo Heng Watt (xxxx7715)
  51. Wong Wai Keong (xxxx0025)
  52. Wongsk (xxxx8153)
  53. Teo JiaYun (xxxx4310)
  54. Leslie Lim (xxxx5562)
  55. Er Lan Jin (xxxx0684)
  56. Tang Chee Wai (xxxx2668)

#SongHeRice #SongHeSG #SG56 #SongHeGiveaways #SingaporesNationalDay #NationalDay2021 #SongHeNationalDay

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7th Lunar Month Hungry Ghost Festival Promotion


Tong Seng Produce celebrates this Hungry Ghost Festival by offering our Special Lunar 7th Month Packages 2021.
Island wide Free Delivery for order amount $200 & above.
Minimum 2 working days in advance before date of delivery.

Dial TSP hotline: 6756 6128 for sales inquiry.

*For every $250 of purchase, a lucky daw coupon will be issued if the goods were delivered to the venue of 7th month celebrations.

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The Moment of Kindness Begins


Good man . Good deeds . Good rice

Doing good deeds is not confined to age, race, nationality or profession, it is about having a compassionate heart.
Doing charity or donation can be as simple as one click.

TSP is here to offer some kind people like you to contribute to local beneficiaries.
Let us bring the needy some warmth and positive energy with our rice.

Kindly dial TSP hotline +65 6756 6128 or visit www.tspsonghe.com.sg for further details of product list and pricing.

The list of beneficiaries to choose for donation:

  1. Bishan Home for the Intellectual Disabled
  2. Care Corner Senior Services Ltd
  3. Ling Kwang Home for the Senior Citizens
  4. St. John Home’s for Elderly Persons
  5. Sree Narayana Mission
  6. SunLove Home
  7. MWS Bethany Nursing Home
  8. Willing Hearts
  9. Man Fut Tong Nursing Home
  10. Metta Home
  11. Bo Tien Welfare Services Society
  12. Tsao Foundation
  13. Handicap Welfare Association
  14. Blossom Seeds
  15. Ju Eng Home for Senior Citizens
  16. Jamiyah Nursing Home
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SōngHè 55th National Day Campaign – SG55 Game


As part of its continued effort to establish SōngHè as ‘A Brand of Singapore’, the brand celebrated Singapore’s progress over the past 55 years through a fun and engaging manner with a locally-themed game titled ‘Count on 米 Singapore!’

From 27 July to 12 August, players were challenged to search for rice bowls hidden among the landscape — a portrayal of old (harbour with many ships) and new Singapore (Marina Bay Sands, Merlion etc.).

Through this game, we communicate our familiarity with past and present Singapore, thereby establishing ourselves as a homegrown brand. At the same time, we showed our appreciation for the social media community by generously awarding 55 lucky players with a SG55 SōngHè Gift Set each!

Winners’ Name List:

  1. Agnes Tan (xxxx6531)
  2. Sophia Tan (xxxx0508)
  3. Cheryl Chan (xxxx0215)
  4. Siow Rui Min (xxxx3724)
  5. Emmie Kee (xxxx9525)
  6. Seok San Lim (xxxx3110)
  7. Jasper Tan (xxxx9438)
  8. Goh Pei Yu (xxxx6256)
  9. Esther Koh (xxxx3456)
  10. Michael Soh (xxxx5903)
  11. Ernest Tan (xxxx3438)
  12. Christopher Yap (xxxx1900)
  13. Chloe Koh (xxxx2439)
  14. Tan Li Yan (xxxx4386)
  15. Anna Goh (xxxx9264)
  16. Theresa Tay (xxxx8806)
  17. Wong Kum Seng (xxxx4191)
  18. Janet Tay (xxxx1832)
  19. Fiona Ting (xxxx6088)
  20. Daniel Puar (xxxx5494)
  21. Marie Wong (xxxx2372)
  22. Simon Tan (xxxx3175)
  23. Ooi Shiao Tien (xxxx6611)
  24. Yeow Ken Teck (xxxx2819)
  25. Charlynn Teo (xxxx4477)
  26. Dorin Ang (xxxx2783)
  27. Lester Wong (xxxx2022)
  28. Valerie Tan (xxxx9042)
  29. Sheryl Lim (xxxx5630)
  30. Jessie Leow (xxxx4628)
  31. Isabel Tan (xxxx9573)
  32. Ang Soo How (xxxx1604)
  33. Ng Boon Keng (xxxx4156)
  34. Lee Bee Lan (xxxx0088)
  35. Kayance Chan (xxxx0911)
  36. Lim Tow Wee (xxxx3098)
  37. Fanny Sie (xxxx6191)
  38. Valerie Yek (xxxx6801)
  39. Gladys Lim (xxxx4258)
  40. Tiong Hai Ling (xxxx8282)
  41. Koreen Tan (xxxx7087)
  42. Emily Lim (xxxx7628)
  43. Tan Geek Pheng (xxxx2006)
  44. Chong Lih Wen (xxxx4084)
  45. Esther Wong (xxxx7475)
  46. Winnie Foo (xxxx0385)
  47. K Yu Wei (xxxx1370)
  48. Faith Lim (xxxx7607)
  49. Jasly Koo (xxxx5928)
  50. Loke Swee Lee (xxxx6813)
  51. Chermaine Wong (xxxx9793)
  52. Koh Zhiwei (xxxx1775)
  53. Aller Tan (xxxx8620)
  54. Heng Si Min (xxxx3173)
  55. Ng Bee Hong (xxxx2901)

Announcement of Winners: https://www.facebook.com/SongHeRice/photos/a.1313133305471786/3221461217972309/?type=3&theater:

Recipients of the Gift Sets: https://www.facebook.com/SongHeRice/photos/a.1313133305471786/3221461217972309/?type=3&theater  

SōngHè (松鹤) awarded as a Trusted Brand 2020 (since 2010)


SongHe is voted as Trusted Brands 2020 gold award winner in rice category.

This is our proud that we have won the trusted brand award for the ELEVEN consecutive year since 2010.

“SongHe is offering Singapore’s finest quality rice and products with the first and only chilled warehouse facility in Singapore market” by Reader’s Digest

Below is the relevant link to the winner of Trusted Brand 2020 Gold award in rice category

URL: https://www.trustedbrands.asia/singapore/showcase/songhe.asp

FOR THE PAST 30 YEARS, SōngHè (松鹤) rice brand has been well received by food lovers all over Singapore for its quality rice at a reasonable price. As one of Singapore’s largest rice importers, SóngHè lives and breathes its brand promise to provide and maintain a stable supply of fresh, good-quality rice, especially during times of crisis.

With that in mind, some years ago SōngHè invested in cold storage facilities, both in Singapore and Thailand, the country of origin of SóngHè rice, in order to store rice so it retains its freshness before distribution to retail outlets.

Recently, when the Disease Outbreak Response System Condition (DORSCON) level was raised to Orange, Singaporeans started panic buying and stockpiling rice. To reassure the community that SóngHè had enough rice for everyone, the rice importer mobilised its delivery teams to all retail outlets, even on Sunday.

Since 2004, SōngHè has constantly cultivated its brand DNA ‘Good man, Good deeds, Good rice’, initiating many heart-warming campaigns that instil Love and Compassion into our hearts. Starting out with the orange paper cranes, the symbol of goodness, in which SóngHè donated 100 grams of rice to designated beneficiaries for every mission accomplished, it has since been involved in many other campaigns to encourage good deeds and spread kindness. Therefore, it was hardly surprising when the company was approached earlier this year by Lianhe Zaobao, the main Chinese media in Singapore, to sponsor a ten-part series to document good deeds among the community during the COVID-19 crisis.


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SongHe awarded as an Influential Brand 2019



A timely response to market demand and supply challenges allows Tong Seng Produce to maintain steady food supply for retailers and food enterprises

Like that friendly neighbor who is always on hand with an emergency cup of dry rice, Tong Seng Produce has been working hard since 1990 to ensure Singapore’s hawker stands, restaurants, supermarkets, and household pantries are well stocked with cooking staples. Specialists in rice, cooking oil, flour, and sugar, Tong Seng focuses on sourcing and transporting only the finest quality produce and making the path to purchase as uncomplicated as possible.

Directed by the inspiring corporate mantra of “Enjoy Rice with Peace of Mind,” health is one of the key passions guiding Tong Seng business practices. Today, its SongHe rice brand is amongst the most trusted in Singapore, and all their fumigation-free rice is sourced from pristine agricultural locales across Asia. The company also pioneered Singapore’s first and only chilled warehouses, which feature an innovative low-controlled temperature system that ensures produce stays as fresh as it was when it first left the farm.

The own-brand SongHe Whole Grain Rice Series consists of five robust wholegrain varieties: Noble Berry, Jasmine Brown Rice, Brown Rice, Red Rice, and 80 per cent Fragrant with 20 per cent Red Rice. With the wholesome range a fast-growing success in the marketplace, Tong Seng is confident that its commitment to building a healthier community in Singapore is the only way forward.

This Singaporean food industry innovator is also constantly looking ahead and anticipating future trends that not only meet the evolving needs of the market, but also ensure the mechanisms of the company move as efficiently as possible. This means not being afraid to investigate, invest in, and integrate new technologies as they arise. To satisfy the demands for convenience of their corporate customers, orders can now be placed through a variety of online platforms. Internal production systems are also constantly being assessed and upgraded to improve productivity and traceability–accompanied by up-skilling programs to ensure valued long-time staff are not left behind.

Rice is an intrinsic part of the Singaporean way of life. By ensuring only pre-eminent foodstuffs make their way into Singaporean stomachs, Tong Seng Produce seeks to play its part in sustaining the culture of eating that surrounds this humble white grain. And with such a high level of care, it is guaranteed to remain as much in the hearts and minds of future generations as it is for Singaporeans today.

Tong Seng Produce Pte Ltd

For Editorial write up: https://brandzasia.com/a-reliable-channel/
For Editorial on e-copy of Magazine Page 27  https://issuu.com/brand_asia/docs/jan2020_edition/1?ff
Under Rice Category https://influentialbrands.com/2019-awardees/
Find Director Mr Jerry Ng’s testimonial on SongHe https://influentialbrands.com/brand-profiles/

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