Tong Seng Produce has been recognised as a Champion of Good, the highest tier under NVPC’s Company of Good Recognition System.

But what does being a Champion of Good actually mean?
It goes beyond giving back. The recognition looks at how companies put purpose into practice and create positive impact across People, Society, Environment, Governance and Economic dimensions. Organisations are also assessed on their demonstrated impact, long-term commitment, innovation, and how they encourage greater good beyond themselves.

For us, this recognition is especially meaningful because doing good has always been something we believe should grow alongside the business. Over the years, we’ve been fortunate to work with many wonderful people and partners who have helped us give back to the community, make better choices, and turn small acts of kindness into something bigger.

So while we’re very proud to carry the Champion of Good mark from 2026 to 2029, we also see it as a reminder to keep going. 🌾

Thank you to our colleagues, partners, customers and friends who have been part of the journey❤️

Tong Seng Produce celebrates this Hungry Ghost Festival by offering our Lunar 7th Month Packages 2026.

Islandwide Free Delivery for order amount $200 & above.

Minimum 3 working days in advance before date of delivery.

Dial TSP hotline: 6756 6128 for sales inquiry.

*For every $1000 of purchase, a packet of 10kg SongHe fragrant rice will be issued if the goods were delivered to the venue of 7th month celebrations.

A good year begins at the table.

At SōngHè, we hope to instil the spirit of being good —

to Speak Good, Do Good, Think Good, and Be Good in our daily lives.

This Chinese New Year, we present the limited-edition Good Start Cutlery Set, available as a mystery box.

5 designs to collect:

– SōngHè Classic (SongHe Essential)
– Speak Good
– Do Good
– Think Good
– Be Good

No matter which design you receive, each one carries a meaningful blessing to start the year right.

How to Redeem

Purchase any one of the following selected SōngHè rice products to redeem 1 Good Start Cutlery Set:

– SōngHè Fragrant Rice 10kg
– SōngHè Fragrant Rice 5kg
– SōngHè New Crop Rice 5kg
– SōngHè Plus 5kg

Redemption period: From 12 January onwards

While stocks last, at major online and offline retailers.

Eligible items for redemption may vary across outlets.

Meaningful gifting is a way to share care, gratitude, and well wishes for the year ahead.

This Chinese New Year, celebrate with a thoughtfully curated gift set featuring:

– 2 × SōngHè Plus Enriched Fragrant Rice (300g)
– 1 × RiceField Rice Bran Oil (600ml)
– SōngHè Red Packets — 2 designs, 8 pieces each

A refined yet practical gift for family, friends, and valued business partners.

Available at selected online grocers.
For bulk purchases, please call 6756 6128.
While stocks last.

Cambodia’s premium fragrant rice, “Angkor Jasmine,” has once again been crowned World’s Best Rice at the 2025 World Rice Conference, sharing the top honour with Vietnam. The award was presented by The Rice Trader , the global authority behind this prestigious annual competition.

Recognised for its distinctive aroma, soft texture, and exceptional taste, Cambodia’s fragrant rice continues to impress international judges and consumers alike. This latest win marks the country’s seventh victory in the global contest, following previous titles in 2012, 2013, 2014, 2018, 2022, 2024, and now 2025.

Tong Seng Produce takes great pride in carrying this legacy forward through our Golden Rice Box Cambodia Premium Jasmine Rice, a product that embodies the same dedication to quality and authenticity that has earned Cambodia international recognition.

View Product Info

Tong Seng Produce celebrates this Hungry Ghost Festival by offering our Lunar 7th Month Packages 2025.

Island wide Free Delivery for order amount $200 & above.
Minimum 2 working days in advance before date of delivery.

Dial TSP hotline: 6756 6128 for sales inquiry.

*For every $1000 of purchase, a packet of 10kg SongHe fragrant rice will be issued if the goods were delivered to the venue of 7th month celebrations.

Get rewarded for going green!

Redeem a FREE Traditional Toast or Bun (worth $2.40) at Toast Box when you return any eligible empty SōngHè rice packaging.

Your returned rice bags will be given a second life — upcycled into beautiful, functional items like wallets and laptop sleeves by our eco-partner, The Interchange.

Follow @theinterchangecc on Instagram to see the creative transformations in action.

Customers are entitled to redeem from a range of selected Toast OR Bun item (ala-carte, not set), usual price up to $2.40:

1. Kaya Traditional Toast
2. Sugar Traditional Toast
3. Peanut Traditional Toast
4. Butter Traditional Toast
5. Kaya Thick Toast
6. Sugar Thick Toast
7. Peanut Thick Toast
8. Butter Thick Toast
9. Kaya Soft Bun
10. Butter Sugar Soft Bun
11. Butter Soft Bun
12. Peanut Soft Bun

Kindly note: redeemable items are only as ala-carte, not part of any set.

Eligible SōngHè Packaging for Redemption:

1. SōngHè Plus Enriched Fragrant Rice (2kg, 5kg)
2. SōngHè Fragrant Rice (2.5kg, 5kg, 10kg)
3. SōngHè New Crop Fragrant Rice (2kg, 5kg)
4. SōngHè 8020 Mixed Fragrant Rice (2kg, 5kg)
5. SōngHè Jasmine Brown Rice (5kg)
6. SōngHè Noble Brown Rice (2.5kg, 5kg)
7. SōngHè Noble Red Rice (2.5kg, 5kg)
8. SōngHè Glutinous Rice (2.5kg, 5kg)
9. Shokaku Premium Sushi Rice (4.5kg)

Kindly note: 2 x 1kg packaging are not eligible for redemption.

Participating Toast Box Outlets:

1. SUNTEC 2 – 3 Temasek Boulevard, Fountain Court #B1-167/168, S(038983)
2. ESPLANADE – 8 Raffles Avenue, #01-01/03, S(039802)
3. ASIA SQUARE – 8 Marina View, Tower 1 #02-06, S(018960)
4. MANULIFE TOWER – 8 Cross Street, #01-K1, S(048424)
5. PHILIPS STREET – 3 Phillip Street, #01-05, S(048693)
6. NANKIN ROW – 3 Pickering Street, #01-26, S(048660)
7. RIVERVALE MALL – 11 Rivervale Crescent, #01-15/16, S(545082)
8. COMPASS ONE – 1 Sengkang Square, #B1-35, S(545078)
9. TAMPINES 1 – 10 Tampines Central 1, #B1-16, S(529536)
10. PASIR RIS MALL – 7 Pasir Ris Central, Pasir Ris Mall #B1-40, S(519612)
11. TAMPINES MALL – 4 Tampines Central 5, #01-32, S(529510)
12. NUH(NATIONAL UNIVERSITY HOSPITAL) – 5 Lower Kent Ridge Road, #01-11, Main Building, S(119074)
13. WEST COAST PLAZA – 154 West Coast Rd, #B1-01/02, S(127371)
14. JEM – 50 Jurong Gateway Rd, #01-50, S(608549)
15. RAIL MALL – 448 Upper Bukit Timah Road, #448, S(678068)
16. LOT ONE – 21 Choa Chu Kang Ave 4 #04-16, S(689812) (Stall 19 – Toast Box)
17. YEW TEE POINT – 21 Choa Chu Kang North 6, #01-03, S(689578)
18. ANG MO KIO HUB L1 – 53 Ang Mo Kio Avenue 3, #01-02, S(569933)
19. JUNCTION 8 – 9 Bishan Place, #01-35/36, S(579837)
20. WEST MALL – 1 Bukit Batok Central Link, #01-44/45/46, S(658713)
21. CITY GATE – 371 Beach Road, #01-04 City Gate, S(199587)
22. SPH(SINGAPORE PRESS HOLDINGS) – 1000 Toa Payoh North News Centre Tower Block #01-01 S(318994)
23. TTSH(TAN TOCK SENG HOSPITAL) – Jalan Tan Tock Seng, #01-06, S(308433)
24. LIDO(SHAW HOUSE) – 350 Orchard Road, #B1-03, S(238868)
25. KITCHENER COMPLEX – Blk 809 French Road, #01-32/33, S(200809)
26. UNITED SQUARE – 101 Thomson Road, #01-81/ 82/ 83, S(307591)
27. NOVENA SQUARE – 238 Thomson Road, #01-15, S(307683)
28. MY VILLAGE – 1 Maju Avenue (Serangoon Gardens), #01-01, S(556679)
29. HEARTLAND MALL – Blk 205 Hougang Street 21, Level 1, S(530205)
30. HOUGANG MALL – 90 Hougang Ave 10, #B1-29/K12-15/K17, S(538766)
31. GREENWICH – 1 Seletar Road, #01-06, S(807011)
32. KOMO – 963C Upper Changi Rd N, #01-09 Komo Shoppes, S(506790)
33. LOYANG POINT – 259 Pasir Ris Street 21, #02-38 Loyang Point, S(510259)
34. CHANGI CITY POINT – 5 Changi Business Park Central 1, #01-K7, S(486038)
35. SELETAR MALL – 33 Sengkang West Ave, #01-07/08, S(797653)
36. BRAS BASAH – 231 Bain St, #01-51 & 53, S(180231)
37. NAFA – 80 Bencoolen Street, #B1-17 (Campus 1), S(189655)
38. FUNAN – 107 North Bridge Road, #B1-27, S(179097)
39. SINGAPORE CRUISE CENTRE – 1 Maritime Square, #02-27, S(099253)
40. ALEXANDRA CENTRAL – 321 Alexandra Road, #01-17, S(159971)
41. SENG POH – 58 Seng Poh Road, #01-31, S(160058)
42. IMM – 2 Jurong East Street 21, IMM Building #01-98, S(609601)
43. WOODLEIGH MALL – 11 Bidadari Park Drive, #01-35/36 The Woodleigh Mall, S(367803)
44. PAYA LEBAR QUARTER – 10 Paya Lebar Road, #B2-19,  PLQ Mall, Paya Lebar Quarter, (S)409057
45. BEDOK MALL – 311 New Upper Changi Road, #B2-25/26, S(467360)
46. IMALL – 5 Marine Parade Central, #01-02A/02/03. S(449410)
47. EASTPOINT – 3 Simei Street 6, #01-K7 S(528833)
48. BUGIS JUNCTION – 200 Victoria Street, #01-67, S(188021)
49. RAFFLES CITY – 252 North Bridge Road, #B1-44A, S(179103)
50. CHINATOWN POINT – 133 New Bridge Road, #01-45/46, S(059413)
51. MARINA BAY LINK MALL – 8A Marina Boulevard, #B2-18, S(018984)
52. 313 L5 – 313 Orchard Road #05-01/02/03. Stall 22. S(238895)
53. 313 B2 – 313 Orchard Road, #B2-31/ 32/ 33, S(238895)
54. ION Orchard – 2 Orchard Turn #B4-03D, ION Orchard, S(238801)
55. WHEELOCK – 501 Orchard Rd, #B2-01, S(238880)
56. PARAGON – 290 Orchard Road, #02-08A, S(238859)
57. WISMA ATRIA – 435 Orchard Road, #04-00, Wisma Atria, S(238877)
58. TAKASHIMAYA – 391 Orchard Rd, Takashimaya Shopping Centre, B2-30 Ngee Ann City, S(238872)
59. SERANGOON CENTRAL (NEX) – 23 Serangoon Central, #B2-58/59, S(556083)
60. CAUSEWAY POINT – 1 Woodlands Square, #01-34, S(738099)
61. SUN PLAZA – 30 Sembawang Drive, #01-02, S(757713)
62. NORTHPOINT – 930 Yishun Avenue 2, #01-49, S(769098)
63. WATERWAY POINT – 83 Punggol Central, #B1-15, S(828761)
64. PUNGGOL COAST MALL – 88 Punggol Way (Tower 7, #01-128, S(829913)
65. TOA PAYOH (HDB HUB) – 530 Lorong 6 Toa Payoh, #01-04, S(310530)
66. RWS KIOSK – 26 Sentosa Gateway, #B1-203/204, Resorts World Sentosa, S(098138)
67. ZHONGSAN PARK – 20 Ah Hood Road, #01-11/14, S(329984)
68. TIONG BAHRU PLAZA – 302 Tiong Bahru Road, #01-110, S(168732)
69. VIVO CITY L3 – 1 Harbourfront Walk #03-01. Stall 22. S(098585)
70. VIVO CITY B2 – 1 Harbourfront Walk, #B2-34, S(098585)
71. CITY SQUARE – 180 Kitchener Road, #01-42/43, S(208539)
72. CENTREPOINT – 176 Orchard Road, #B1-08, S(238843)
73. GREAT WORLD CITY – 1 Kim Seng Promenade, #B1-105, S(237994)
74. CLEMENTI MALL – 3155 Commonwealth Ave West, #01-01/02, S(129588)
75. 6th AVENUE – 8/8A Sixth Avenue, S(276473)
76. IOI – 2 Central Boulevard, #01-15, S(018916)
77. WESTGATE – 3 Gateway Drive, #02-02, S(608532)
78. JURONG POINT – 63 Jurong West Central 3, #B1-70/71, S(648331)
79. HOLLAND VILLAGE – 7 Holland Village Way, #01-41 to 43, S(275748)
80. GENEO – 1B Science Park Drive #B2-42 & #B2-43 S(119315)
81. IHQ – 30 Tai Seng Street, #01-05, S(534013)

Let’s make sustainability part of our celebration.

Good Man, Good Deeds, Good Rice — now with a good cause.

We’re proud to introduce SōngHè Plus Enriched Fragrant Rice, a new addition to the trusted SōngHè brand, created to meet the evolving health needs of Singapore households.

This enriched rice combines our premium Thai Hom Mali grains with specially developed SōngHè Plus grains, enhanced with dietary fibre, iron, zinc, and folate (vitamin B9) — nutrients that help support a healthy immune system.

With the same soft, fluffy texture you already love, SōngHè Plus fits seamlessly into your daily routine. No extra steps, no new habits, just more nutrition in every bowl. Whether you’re cooking for your family, caring for loved ones, or simply nourishing yourself, this is rice made for real life.

Think your rice is just rice? Think Again —This is SōngHè Plus.

In collaboration with Amazon Fresh Singapore, we launched the SōngHè Rice Donation Drive, where 100g of rice was donated for every 1kg of SōngHè rice purchased on Amazon Fresh.

The final donation took place at Love Connect Fresh Market at Jalan Besar Community Centre, where underprivileged households received SōngHè rice alongside fresh groceries from Amazon Fresh.

Thanks to your incredible support, we successfully donated 30,000 bowls of rice, bringing warmth and nourishment to families in need.

We are glad to have attended this year’s ARTBOX event, where visitors to our booth had the opportunity to turn a key and unlock exciting prizes, while also contributing to our rice donation initiative in support of Food from the Heart.

Beyond the fun and excitement, this initiative was a celebration of quality and community spirit. Thanks to the overwhelming support from our visitors, we successfully donated 23,808 bowls of rice and raised $6,125 to Food from the Heart.