7th Lunar Month Hungry Ghost Festival Promotion


Tong Seng Produce celebrates this Hungry Ghost Festival by offering our Special Lunar 7th Month Packages 2021.
Island wide Free Delivery for order amount $200 & above.
Minimum 2 working days in advance before date of delivery.

Dial TSP hotline: 6756 6128 for sales inquiry.

*For every $250 of purchase, a lucky daw coupon will be issued if the goods were delivered to the venue of 7th month celebrations.

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The Moment of Kindness Begins


Good man . Good deeds . Good rice

Doing good deeds is not confined to age, race, nationality or profession, it is about having a compassionate heart.
Doing charity or donation can be as simple as one click.

TSP is here to offer some kind people like you to contribute to local beneficiaries.
Let us bring the needy some warmth and positive energy with our rice.

Kindly dial TSP hotline +65 6756 6128 or visit www.tspsonghe.com.sg for further details of product list and pricing.

The list of beneficiaries to choose for donation:

  1. Bishan Home for the Intellectual Disabled
  2. Care Corner Senior Services Ltd
  3. Ling Kwang Home for the Senior Citizens
  4. St. John Home’s for Elderly Persons
  5. Sree Narayana Mission
  6. SunLove Home
  7. MWS Bethany Nursing Home
  8. Willing Hearts
  9. Man Fut Tong Nursing Home
  10. Metta Home
  11. Bo Tien Welfare Services Society
  12. Tsao Foundation
  13. Handicap Welfare Association
  14. Blossom Seeds
  15. Ju Eng Home for Senior Citizens
  16. Jamiyah Nursing Home
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SōngHè 55th National Day Campaign – SG55 Game


As part of its continued effort to establish SōngHè as ‘A Brand of Singapore’, the brand celebrated Singapore’s progress over the past 55 years through a fun and engaging manner with a locally-themed game titled ‘Count on 米 Singapore!’

From 27 July to 12 August, players were challenged to search for rice bowls hidden among the landscape — a portrayal of old (harbour with many ships) and new Singapore (Marina Bay Sands, Merlion etc.).

Through this game, we communicate our familiarity with past and present Singapore, thereby establishing ourselves as a homegrown brand. At the same time, we showed our appreciation for the social media community by generously awarding 55 lucky players with a SG55 SōngHè Gift Set each!

Winners’ Name List:

  1. Agnes Tan (xxxx6531)
  2. Sophia Tan (xxxx0508)
  3. Cheryl Chan (xxxx0215)
  4. Siow Rui Min (xxxx3724)
  5. Emmie Kee (xxxx9525)
  6. Seok San Lim (xxxx3110)
  7. Jasper Tan (xxxx9438)
  8. Goh Pei Yu (xxxx6256)
  9. Esther Koh (xxxx3456)
  10. Michael Soh (xxxx5903)
  11. Ernest Tan (xxxx3438)
  12. Christopher Yap (xxxx1900)
  13. Chloe Koh (xxxx2439)
  14. Tan Li Yan (xxxx4386)
  15. Anna Goh (xxxx9264)
  16. Theresa Tay (xxxx8806)
  17. Wong Kum Seng (xxxx4191)
  18. Janet Tay (xxxx1832)
  19. Fiona Ting (xxxx6088)
  20. Daniel Puar (xxxx5494)
  21. Marie Wong (xxxx2372)
  22. Simon Tan (xxxx3175)
  23. Ooi Shiao Tien (xxxx6611)
  24. Yeow Ken Teck (xxxx2819)
  25. Charlynn Teo (xxxx4477)
  26. Dorin Ang (xxxx2783)
  27. Lester Wong (xxxx2022)
  28. Valerie Tan (xxxx9042)
  29. Sheryl Lim (xxxx5630)
  30. Jessie Leow (xxxx4628)
  31. Isabel Tan (xxxx9573)
  32. Ang Soo How (xxxx1604)
  33. Ng Boon Keng (xxxx4156)
  34. Lee Bee Lan (xxxx0088)
  35. Kayance Chan (xxxx0911)
  36. Lim Tow Wee (xxxx3098)
  37. Fanny Sie (xxxx6191)
  38. Valerie Yek (xxxx6801)
  39. Gladys Lim (xxxx4258)
  40. Tiong Hai Ling (xxxx8282)
  41. Koreen Tan (xxxx7087)
  42. Emily Lim (xxxx7628)
  43. Tan Geek Pheng (xxxx2006)
  44. Chong Lih Wen (xxxx4084)
  45. Esther Wong (xxxx7475)
  46. Winnie Foo (xxxx0385)
  47. K Yu Wei (xxxx1370)
  48. Faith Lim (xxxx7607)
  49. Jasly Koo (xxxx5928)
  50. Loke Swee Lee (xxxx6813)
  51. Chermaine Wong (xxxx9793)
  52. Koh Zhiwei (xxxx1775)
  53. Aller Tan (xxxx8620)
  54. Heng Si Min (xxxx3173)
  55. Ng Bee Hong (xxxx2901)

Announcement of Winners: https://www.facebook.com/SongHeRice/photos/a.1313133305471786/3221461217972309/?type=3&theater:

Recipients of the Gift Sets: https://www.facebook.com/SongHeRice/photos/a.1313133305471786/3221461217972309/?type=3&theater  

SōngHè (松鹤) awarded as a Trusted Brand 2020 (since 2010)


SongHe is voted as Trusted Brands 2020 gold award winner in rice category.

This is our proud that we have won the trusted brand award for the ELEVEN consecutive year since 2010.

“SongHe is offering Singapore’s finest quality rice and products with the first and only chilled warehouse facility in Singapore market” by Reader’s Digest

Below is the relevant link to the winner of Trusted Brand 2020 Gold award in rice category

URL: https://www.trustedbrands.asia/singapore/showcase/songhe.asp

FOR THE PAST 30 YEARS, SōngHè (松鹤) rice brand has been well received by food lovers all over Singapore for its quality rice at a reasonable price. As one of Singapore’s largest rice importers, SóngHè lives and breathes its brand promise to provide and maintain a stable supply of fresh, good-quality rice, especially during times of crisis.

With that in mind, some years ago SōngHè invested in cold storage facilities, both in Singapore and Thailand, the country of origin of SóngHè rice, in order to store rice so it retains its freshness before distribution to retail outlets.

Recently, when the Disease Outbreak Response System Condition (DORSCON) level was raised to Orange, Singaporeans started panic buying and stockpiling rice. To reassure the community that SóngHè had enough rice for everyone, the rice importer mobilised its delivery teams to all retail outlets, even on Sunday.

Since 2004, SōngHè has constantly cultivated its brand DNA ‘Good man, Good deeds, Good rice’, initiating many heart-warming campaigns that instil Love and Compassion into our hearts. Starting out with the orange paper cranes, the symbol of goodness, in which SóngHè donated 100 grams of rice to designated beneficiaries for every mission accomplished, it has since been involved in many other campaigns to encourage good deeds and spread kindness. Therefore, it was hardly surprising when the company was approached earlier this year by Lianhe Zaobao, the main Chinese media in Singapore, to sponsor a ten-part series to document good deeds among the community during the COVID-19 crisis.


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SongHe awarded as an Influential Brand 2019



A timely response to market demand and supply challenges allows Tong Seng Produce to maintain steady food supply for retailers and food enterprises

Like that friendly neighbor who is always on hand with an emergency cup of dry rice, Tong Seng Produce has been working hard since 1990 to ensure Singapore’s hawker stands, restaurants, supermarkets, and household pantries are well stocked with cooking staples. Specialists in rice, cooking oil, flour, and sugar, Tong Seng focuses on sourcing and transporting only the finest quality produce and making the path to purchase as uncomplicated as possible.

Directed by the inspiring corporate mantra of “Enjoy Rice with Peace of Mind,” health is one of the key passions guiding Tong Seng business practices. Today, its SongHe rice brand is amongst the most trusted in Singapore, and all their fumigation-free rice is sourced from pristine agricultural locales across Asia. The company also pioneered Singapore’s first and only chilled warehouses, which feature an innovative low-controlled temperature system that ensures produce stays as fresh as it was when it first left the farm.

The own-brand SongHe Whole Grain Rice Series consists of five robust wholegrain varieties: Noble Berry, Jasmine Brown Rice, Brown Rice, Red Rice, and 80 per cent Fragrant with 20 per cent Red Rice. With the wholesome range a fast-growing success in the marketplace, Tong Seng is confident that its commitment to building a healthier community in Singapore is the only way forward.

This Singaporean food industry innovator is also constantly looking ahead and anticipating future trends that not only meet the evolving needs of the market, but also ensure the mechanisms of the company move as efficiently as possible. This means not being afraid to investigate, invest in, and integrate new technologies as they arise. To satisfy the demands for convenience of their corporate customers, orders can now be placed through a variety of online platforms. Internal production systems are also constantly being assessed and upgraded to improve productivity and traceability–accompanied by up-skilling programs to ensure valued long-time staff are not left behind.

Rice is an intrinsic part of the Singaporean way of life. By ensuring only pre-eminent foodstuffs make their way into Singaporean stomachs, Tong Seng Produce seeks to play its part in sustaining the culture of eating that surrounds this humble white grain. And with such a high level of care, it is guaranteed to remain as much in the hearts and minds of future generations as it is for Singaporeans today.

Tong Seng Produce Pte Ltd

For Editorial write up: https://brandzasia.com/a-reliable-channel/
For Editorial on e-copy of Magazine Page 27  https://issuu.com/brand_asia/docs/jan2020_edition/1?ff
Under Rice Category https://influentialbrands.com/2019-awardees/
Find Director Mr Jerry Ng’s testimonial on SongHe https://influentialbrands.com/brand-profiles/

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Give the Gift of Good Health & Harmony


A bountiful rice harvest traditionally signifies Heaven’s blessings upon her people. A good yield brings forth wealth, stability and harmony to the farmers and their family.

To this day, rice continues to be an integral part of our daily lives and festive celebrations; the most important of all, the Chinese New Year reunion dinner. Familial love and bonds are strengthened over bowls of piping hot rice and perennial favourite dishes amidst catch-ups and laughter.

This season, wish your family and friends good health and harmony with our premium gift set, which consists of our very popular mixed SongHe Fragrant Rice and SongHe Noble Red Rice, plus a bottle of Tsuru Sunflower Oil.

Place your order for these SongHe Gift Sets by calling 6756 6128 to kickstart your festive shopping today!

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SongHe 30th Anniversary Grand Draw


SongHe celebrates 30 years of serving Earth’s Harvest on your table.

Join our celebration to win a harvest of good fortune in SongHe’s 30th Anniversary Grand Draw! You get a chance to win a Mercedes-Benz A-Class Saloon or a 1kg Gold Bar or a pair of precious Rolex Watches. To participate, just purchase ANY SongHe Rice pack, attachd the cut-out barcode from the rice packaging and send to
33 Senoko South Road S(758085).

Participation period: 15 November 2019 – 8 February 2020.
Draw Date:  18 Feb 2020.
Results will be published on 25 Feb 2020 on StraitsTimes and LianHe ZaoBao

attachment: Grand Draw Entry Form (front and back) For Download

Terms and Conditions from Mercedes-Benz Cycle and Carriage as of below:

  • The Grand Prize will be a Mercedes-Benz A-Class Saloon  (Colour: 859 Mojave Siliver

The Grand Prize includes :

  1. a)the prevailing Goods and Services Tax
  2. b)Additional Registration Fee( ARF)
  3. c)Import Duty
  4. d)Vehicles Emission Scheme (VES)
  5. e)1 Year Road Tax
  6. f)Registration Fee
  7. g)Number Plate
  8. h)Standard Equipment for the Vehicle prevailing at the time of import,
  9. i)Warranty for 3 years or 100,000km (whichever is earlier)

The Grand Prize excludes :

  1. a)Insurance
  2. b)Certificate of Entitlement (COE)

All the above fees shall be borne by the Winner.

Winner will need to liaise with Cycle & Carriage Industries (CCI) for registration of the Car.

Winner of the Mercedes-Benz shall have up to 8 weeks from the Draw Date to register and take delivery of the  Vehicle (the “Registration Deadline).  The colour of the car awarded is at the sole discretion of Tong Seng Produce Pte Ltd. No change of car model or colour is allowed. Specifications may vary from vehicle featured.

The Grand Prize will only be transferred to the name of the Winner as confirmed by Tong Seng Produce Pte Ltd. Tong Seng Produce Pte Ltd is not obliged to transfer the Grand Prize in the name of any other.

Other terms and conditions by CCI apply.

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Healthier Rice, Healthier Community


Time to eat healthy with lower pricing!

SongHe brand brown rice series: Noble brown, Noble red, Jasmine brown, Rice berry & Mixed fragrant + Noble red are having grand sales in September island wide starting today.

Please feel free to visit supermarket retailers such as Sheng Siong, Giant, Cold Storage, Prime, Good Luck, U Stars & Fortune OR online platforms: Redmart, Amazon, Qoo10, etc

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Proud to Announce: SongHe Awarded Trusted Brands 2019 Gold Award in Rice Category


SongHe is voted as Trusted Brands 2019 gold award winner in rice category.
This is our proud that we have won the trusted brand award for the TEN consecutive year since 2010.
“SongHe is offering Singapore’s finest quality rice and products with the first and only chilled warehouse facility in Singapore market” by Reader’s Digest

Below is the relevant link to the winner of Trusted Brand 2019 Gold award in rice category

URL: http://rdasiatrustedbrands.com/2019/singapore/showcase/songhe.asp

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Hitomebore rice available now


Tong Seng Produce Pte Ltd, one of the biggest rice importers in Singapore. has imported Japan Ishinomaki Hitomebore Rice to Singapore. Now you can get them from the selected Fairprice Supermarkets near your neighbourhood. For more information, please visit our website at www.tspsonghe.com.sg

Hitomebore rice– literally known as “Love at First Sight” rice. Like its Japanese name suggests, the Hitomebore Rice is one that make you fall in love with it at your first bite.

To cultivate such a premium rice, temperature, soil, sun and water are all crucial factors. Located in the northern part of the Miyagi Prefecture, Ishinomaki boasts a serene landscape of lush paddy rice fields and surrounding majestic mountains with two first class rivers, the Kitagami River and Naruse River, running through it, enriching its soils.

This rice is well received by many because of its shiny texture, rich fragrance and level of stickiness. It not only pairs well with savoury stir-fry dishes, also highly recommended for sushi making. In fact, more and more people start to appreciate plain good rice which contribute to the increasing popularity of Japanese Rice.

To have a bowl of good rice, the growing environment, the milling process and even the packaging process are all essential. To ensure freshness and preserve the flavour and nutrients of every grain, each packet is filled with nitrogen gas before it is being sealed completely.

Ishinomaki Hitomebore Rice is now available at selected FairPrice Outlets. Try it out and fall in love with it.

For enquiry, call 67566128

Email : tspltd@tspsonghe.com.sg

Website : www.tspsonghe.com.sg

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