Tong Seng Produce is proud to announce our Chinese New Year Islandwide Promotion 1 December 2022 – 15 February 2023.
Times have been challenging for Singaporeans, and thus we believe that a price off promotion is the best way for consumers to enjoy savings in the most practical way.
It is now available in all supermarkets and online grocers. While stocks last.
GOODNESS BEGETS GOODNESS is a catchphrase that is part of SōngHè’s DNA. By helping to maintain a sustainable food culture for future generations, SōngHè is building a healthier community.
Established in 1990, SōngHè is a trusted homegrown brand that offers quality-assured rice products for ordinary Singaporeans. Driven by its mantra of ‘Good Man, Good Deeds, Good Rice’, SōngHè employees work diligently to ensure that supermarkets, hawker stalls, restaurants and homes in Singapore are well-stocked with quality cooking staples at all times.
An integral part of SōngHè’s core values is looking at ways to spread kindness that instil noble living. By featuring kind acts in its promotional material, SōngHè spurs on the community to do good deeds. The brand also gives back to society by sharing goodwill whenever possible. This year, SōngHè will collaborate with organizations and schools to participate in its Crane-Folding Kindness Campaign and will donate 100g of rice grains to the needy for every crane folded.
SōngHè has been a Trusted Brand in the Rice category since 2010.
TB2022 eBook Editorial on SōngHè
TB2022 website feature on SōngHè
SōngHè Good Man Good Deeds Good Rice Cash Draw was launched in Nov 2021 to 31 Jan 2022 for a total of $120,000 cash to be won.
We had conducted the draw on 15 Feb 2022 at the Singapore Press Holdings office. For the event, we have formally invited Mr. Choo Chee Wee (Editor in SPH), Ms Josephine Lee (Enterprise & Customer Action Teams Deputy Head in SPH) and Ms. Stephanie Lim (Team Lead of Enterprise Advertising Solutions in SPH) to randomly draw the 33 lucky winners of the draw. This was done under the witness of Helen Sim (Auditor and Director of Ark Associates PAC), Mr. Richard Chee (Executive Director of TSP), Mr. Jerry Ng (Executive Director of TSP), Mr. Lau Han Tung (Sales Director of TSP), and Ally Ng (Marketing Director of TSP).
The Winners Announcement Advertisement will be published in LianHe Zao Bao and The Straits Times on 22 Feb 2022. All winners will be notified by phone, post and/or email. Winners will then be invited to nominate a charity organisation from the 12 charities listed below. The charity organisation of their choice will receive the same amount of winnings, dollar for dollar matched by SōngHè. For the benefit of all beneficiaries, each organization will be entitled to a maximum of 3 donations.
Our 12 Beneficiaries
Good Man Good Deeds Good Rice CASH Draw will be launched in Nov 2021 and end on 31 Jan 2022. A total cash of $120,000 is set to be won.
This extraordinary lucky draw gives winners a chance to perform an act of good. Winners will get to nominate a charity organisation of their choice which will receive the same amount of winnings, dollar for dollar matched by SōngHè. Hand in hand, we can do good deeds together.
How to participate:
Simply purchase any of our participating products…
10kg SōngHè Fragrant Rice
5kg SōngHè Fragrant Rice
5kg SōngHè New Crop Rice
5kg SōngHè Noble Brown Rice
5kg SōngHè Noble Red Rice
5kg SōngHè Jasmine Brown Rice
Download the entry form, fill in your details, cut out and attach the barcode from the packaging to the entry form, then send these to the following address:
Tong Seng Produce Pte Ltd
33 Senoko South Road
Singapore 758085
We shall conduct the Draw on 15 Feb 2022 at the Singapore Press Holdings office. The winners list will be published in LianHe Zao Bao and The Straits Times on 22 Feb 2022. All winners will be notified by post or email. Winners will then be invited to nominate a charity organisation from the 12 charities listed below. To ensure all the charities listed will benefit, each charity will be entitled to a maximum of 3 donations.
Our 12 Beneficiaries
Hand in Hand, let’s accomplish good deeds as we fill the world with warmth and kindness.
Lucky draw Entry Form for Download
At the FairPrice Partners Excellence Awards (FPEA) virtual event this year, SōngHè was awarded the People’s Choice Award.
We greatly appreciate everyone who has given us a vote as Your Choice of Rice Brand.
Additionally, Tong Seng Produce also won the FairPrice Top Supplier Award in Rice Category.
This award reassures our dedication and diligence in meeting the demands of our end-consumers.
We will continue to work hard to produce top-quality products for all to enjoy!
Reader Digests works with a research partner, Catalyst, to come up with a Method and Sample to measure Trusted Brands score and rating (TB Score & Rating) for each category.
For SōngHè, it would be Rice.
It is indeed heartening to find out that our TB Score has increased from 218 to 251 ( 2020 vs 2021), as we continue to instill trust in consumers where we prove our Quality, Social Responsibility, Understanding of Customer Needs, Value, Innovation, Trustworthiness &Credibility to our audiences.
As a Brand of Singapore, we are very proud to be able to compete closely with international brands, and to emerge as one of the top brands under TB Ratings for Gold Category.
Once again, we would love to thank our loyal and new fans, who have seen our value, and recognises SōngHè as a rice brand that you trust.
To read more:
https://www.trustedbrands.asia/singapore/showcase/songhe.asp
Here are some of our very sporting fans who have kindly allowed us to share their joyous smiles via pictures, upon receiving their gift sets from our friendly salesmen.
Do Like and Follow us closely on our socials for more lucky draws like this!
Here’s the list of winners’ Full Name and the last four digits of their phone number!
#SōngHèRice #SōngHèSG #SG56 #SōngHèGiveaways #SingaporesNationalDay #NationalDay2021 #SōngHèNationalDay
Good man . Good deeds . Good rice
Doing good deeds is not confined to age, race, nationality or profession, it is about having a compassionate heart.
Doing charity or donation can be as simple as one click.
TSP is here to offer some kind people like you to contribute to local beneficiaries.
Let us bring the needy some warmth and positive energy with our rice.
Kindly dial TSP hotline +65 6756 6128 or visit www.tspsonghe.com.sg for further details of product list and pricing.
The list of beneficiaries to choose for donation:
As part of its continued effort to establish SōngHè as ‘A Brand of Singapore’, the brand celebrated Singapore’s progress over the past 55 years through a fun and engaging manner with a locally-themed game titled ‘Count on 米 Singapore!’
From 27 July to 12 August, players were challenged to search for rice bowls hidden among the landscape — a portrayal of old (harbour with many ships) and new Singapore (Marina Bay Sands, Merlion etc.).
Through this game, we communicate our familiarity with past and present Singapore, thereby establishing ourselves as a homegrown brand. At the same time, we showed our appreciation for the social media community by generously awarding 55 lucky players with a SG55 SōngHè Gift Set each!
Winners’ Name List:
Announcement of Winners: https://www.facebook.com/SōngHèRice/photos/a.1313133305471786/3221461217972309/?type=3&theater:
Recipients of the Gift Sets: https://www.facebook.com/SōngHèRice/photos/a.1313133305471786/3221461217972309/?type=3&theater
SōngHè is voted as Trusted Brands 2020 gold award winner in rice category.
This is our proud that we have won the trusted brand award for the ELEVEN consecutive year since 2010.
“SōngHè is offering Singapore’s finest quality rice and products with the first and only chilled warehouse facility in Singapore market” by Reader’s Digest
Below is the relevant link to the winner of Trusted Brand 2020 Gold award in rice category
URL: https://www.trustedbrands.asia/singapore/showcase/songhe.asp
FOR THE PAST 30 YEARS, SōngHè (松鹤) rice brand has been well received by food lovers all over Singapore for its quality rice at a reasonable price. As one of Singapore’s largest rice importers, SóngHè lives and breathes its brand promise to provide and maintain a stable supply of fresh, good-quality rice, especially during times of crisis.
With that in mind, some years ago SōngHè invested in cold storage facilities, both in Singapore and Thailand, the country of origin of SóngHè rice, in order to store rice so it retains its freshness before distribution to retail outlets.
Recently, when the Disease Outbreak Response System Condition (DORSCON) level was raised to Orange, Singaporeans started panic buying and stockpiling rice. To reassure the community that SóngHè had enough rice for everyone, the rice importer mobilised its delivery teams to all retail outlets, even on Sunday.
Since 2004, SōngHè has constantly cultivated its brand DNA ‘Good man, Good deeds, Good rice’, initiating many heart-warming campaigns that instil Love and Compassion into our hearts. Starting out with the orange paper cranes, the symbol of goodness, in which SóngHè donated 100 grams of rice to designated beneficiaries for every mission accomplished, it has since been involved in many other campaigns to encourage good deeds and spread kindness. Therefore, it was hardly surprising when the company was approached earlier this year by Lianhe Zaobao, the main Chinese media in Singapore, to sponsor a ten-part series to document good deeds among the community during the COVID-19 crisis.
