Get rewarded for going green!

Redeem a FREE Traditional Toast or Bun (worth $2.40) at Toast Box when you return any eligible empty SōngHè rice packaging.

Your returned rice bags will be given a second life — upcycled into beautiful, functional items like wallets and laptop sleeves by our eco-partner, The Interchange.

Follow @theinterchangecc on Instagram to see the creative transformations in action.

Customers are entitled to redeem from a range of selected Toast OR Bun item (ala-carte, not set), usual price up to $2.40:

1. Kaya Traditional Toast
2. Sugar Traditional Toast
3. Peanut Traditional Toast
4. Butter Traditional Toast
5. Kaya Thick Toast
6. Sugar Thick Toast
7. Peanut Thick Toast
8. Butter Thick Toast
9. Kaya Soft Bun
10. Butter Sugar Soft Bun
11. Butter Soft Bun
12. Peanut Soft Bun

Kindly note: redeemable items are only as ala-carte, not part of any set.

Eligible SōngHè Packaging for Redemption:

1. SōngHè Plus Enriched Fragrant Rice (2kg, 5kg)
2. SōngHè Fragrant Rice (2.5kg, 5kg, 10kg)
3. SōngHè New Crop Fragrant Rice (2kg, 5kg)
4. SōngHè 8020 Mixed Fragrant Rice (2kg, 5kg)
5. SōngHè Jasmine Brown Rice (5kg)
6. SōngHè Noble Brown Rice (2.5kg, 5kg)
7. SōngHè Noble Red Rice (2.5kg, 5kg)
8. SōngHè Glutinous Rice (2.5kg, 5kg)
9. Shokaku Premium Sushi Rice (4.5kg)

Kindly note: 2 x 1kg packaging are not eligible for redemption.

Participating Toast Box Outlets:

1. SUNTEC 2 – 3 Temasek Boulevard, Fountain Court #B1-167/168, S(038983)
2. ESPLANADE – 8 Raffles Avenue, #01-01/03, S(039802)
3. ASIA SQUARE – 8 Marina View, Tower 1 #02-06, S(018960)
4. MANULIFE TOWER – 8 Cross Street, #01-K1, S(048424)
5. PHILIPS STREET – 3 Phillip Street, #01-05, S(048693)
6. NANKIN ROW – 3 Pickering Street, #01-26, S(048660)
7. RIVERVALE MALL – 11 Rivervale Crescent, #01-15/16, S(545082)
8. COMPASS ONE – 1 Sengkang Square, #B1-35, S(545078)
9. TAMPINES 1 – 10 Tampines Central 1, #B1-16, S(529536)
10. PASIR RIS MALL – 7 Pasir Ris Central, Pasir Ris Mall #B1-40, S(519612)
11. TAMPINES MALL – 4 Tampines Central 5, #01-32, S(529510)
12. NUH(NATIONAL UNIVERSITY HOSPITAL) – 5 Lower Kent Ridge Road, #01-11, Main Building, S(119074)
13. WEST COAST PLAZA – 154 West Coast Rd, #B1-01/02, S(127371)
14. JEM – 50 Jurong Gateway Rd, #01-50, S(608549)
15. RAIL MALL – 448 Upper Bukit Timah Road, #448, S(678068)
16. LOT ONE – 21 Choa Chu Kang Ave 4 #04-16, S(689812) (Stall 19 – Toast Box)
17. YEW TEE POINT – 21 Choa Chu Kang North 6, #01-03, S(689578)
18. ANG MO KIO HUB L1 – 53 Ang Mo Kio Avenue 3, #01-02, S(569933)
19. JUNCTION 8 – 9 Bishan Place, #01-35/36, S(579837)
20. WEST MALL – 1 Bukit Batok Central Link, #01-44/45/46, S(658713)
21. CITY GATE – 371 Beach Road, #01-04 City Gate, S(199587)
22. SPH(SINGAPORE PRESS HOLDINGS) – 1000 Toa Payoh North News Centre Tower Block #01-01 S(318994)
23. TTSH(TAN TOCK SENG HOSPITAL) – Jalan Tan Tock Seng, #01-06, S(308433)
24. LIDO(SHAW HOUSE) – 350 Orchard Road, #B1-03, S(238868)
25. KITCHENER COMPLEX – Blk 809 French Road, #01-32/33, S(200809)
26. UNITED SQUARE – 101 Thomson Road, #01-81/ 82/ 83, S(307591)
27. NOVENA SQUARE – 238 Thomson Road, #01-15, S(307683)
28. MY VILLAGE – 1 Maju Avenue (Serangoon Gardens), #01-01, S(556679)
29. HEARTLAND MALL – Blk 205 Hougang Street 21, Level 1, S(530205)
30. HOUGANG MALL – 90 Hougang Ave 10, #B1-29/K12-15/K17, S(538766)
31. GREENWICH – 1 Seletar Road, #01-06, S(807011)
32. KOMO – 963C Upper Changi Rd N, #01-09 Komo Shoppes, S(506790)
33. LOYANG POINT – 259 Pasir Ris Street 21, #02-38 Loyang Point, S(510259)
34. CHANGI CITY POINT – 5 Changi Business Park Central 1, #01-K7, S(486038)
35. SELETAR MALL – 33 Sengkang West Ave, #01-07/08, S(797653)
36. BRAS BASAH – 231 Bain St, #01-51 & 53, S(180231)
37. NAFA – 80 Bencoolen Street, #B1-17 (Campus 1), S(189655)
38. FUNAN – 107 North Bridge Road, #B1-27, S(179097)
39. SINGAPORE CRUISE CENTRE – 1 Maritime Square, #02-27, S(099253)
40. ALEXANDRA CENTRAL – 321 Alexandra Road, #01-17, S(159971)
41. SENG POH – 58 Seng Poh Road, #01-31, S(160058)
42. IMM – 2 Jurong East Street 21, IMM Building #01-98, S(609601)
43. WOODLEIGH MALL – 11 Bidadari Park Drive, #01-35/36 The Woodleigh Mall, S(367803)
44. PAYA LEBAR QUARTER – 10 Paya Lebar Road, #B2-19,  PLQ Mall, Paya Lebar Quarter, (S)409057
45. BEDOK MALL – 311 New Upper Changi Road, #B2-25/26, S(467360)
46. IMALL – 5 Marine Parade Central, #01-02A/02/03. S(449410)
47. EASTPOINT – 3 Simei Street 6, #01-K7 S(528833)
48. BUGIS JUNCTION – 200 Victoria Street, #01-67, S(188021)
49. RAFFLES CITY – 252 North Bridge Road, #B1-44A, S(179103)
50. CHINATOWN POINT – 133 New Bridge Road, #01-45/46, S(059413)
51. MARINA BAY LINK MALL – 8A Marina Boulevard, #B2-18, S(018984)
52. 313 L5 – 313 Orchard Road #05-01/02/03. Stall 22. S(238895)
53. 313 B2 – 313 Orchard Road, #B2-31/ 32/ 33, S(238895)
54. ION Orchard – 2 Orchard Turn #B4-03D, ION Orchard, S(238801)
55. WHEELOCK – 501 Orchard Rd, #B2-01, S(238880)
56. PARAGON – 290 Orchard Road, #02-08A, S(238859)
57. WISMA ATRIA – 435 Orchard Road, #04-00, Wisma Atria, S(238877)
58. TAKASHIMAYA – 391 Orchard Rd, Takashimaya Shopping Centre, B2-30 Ngee Ann City, S(238872)
59. SERANGOON CENTRAL (NEX) – 23 Serangoon Central, #B2-58/59, S(556083)
60. CAUSEWAY POINT – 1 Woodlands Square, #01-34, S(738099)
61. SUN PLAZA – 30 Sembawang Drive, #01-02, S(757713)
62. NORTHPOINT – 930 Yishun Avenue 2, #01-49, S(769098)
63. WATERWAY POINT – 83 Punggol Central, #B1-15, S(828761)
64. PUNGGOL COAST MALL – 88 Punggol Way (Tower 7, #01-128, S(829913)
65. TOA PAYOH (HDB HUB) – 530 Lorong 6 Toa Payoh, #01-04, S(310530)
66. RWS KIOSK – 26 Sentosa Gateway, #B1-203/204, Resorts World Sentosa, S(098138)
67. ZHONGSAN PARK – 20 Ah Hood Road, #01-11/14, S(329984)
68. TIONG BAHRU PLAZA – 302 Tiong Bahru Road, #01-110, S(168732)
69. VIVO CITY L3 – 1 Harbourfront Walk #03-01. Stall 22. S(098585)
70. VIVO CITY B2 – 1 Harbourfront Walk, #B2-34, S(098585)
71. CITY SQUARE – 180 Kitchener Road, #01-42/43, S(208539)
72. CENTREPOINT – 176 Orchard Road, #B1-08, S(238843)
73. GREAT WORLD CITY – 1 Kim Seng Promenade, #B1-105, S(237994)
74. CLEMENTI MALL – 3155 Commonwealth Ave West, #01-01/02, S(129588)
75. 6th AVENUE – 8/8A Sixth Avenue, S(276473)
76. IOI – 2 Central Boulevard, #01-15, S(018916)
77. WESTGATE – 3 Gateway Drive, #02-02, S(608532)
78. JURONG POINT – 63 Jurong West Central 3, #B1-70/71, S(648331)
79. HOLLAND VILLAGE – 7 Holland Village Way, #01-41 to 43, S(275748)
80. GENEO – 1B Science Park Drive #B2-42 & #B2-43 S(119315)
81. IHQ – 30 Tai Seng Street, #01-05, S(534013)

Let’s make sustainability part of our celebration.

Good Man, Good Deeds, Good Rice — now with a good cause.

We’re proud to introduce SōngHè Plus Enriched Fragrant Rice, a new addition to the trusted SōngHè brand, created to meet the evolving health needs of Singapore households.

This enriched rice combines our premium Thai Hom Mali grains with specially developed SōngHè Plus grains, enhanced with dietary fibre, iron, zinc, and folate (vitamin B9) — nutrients that help support a healthy immune system.

With the same soft, fluffy texture you already love, SōngHè Plus fits seamlessly into your daily routine. No extra steps, no new habits, just more nutrition in every bowl. Whether you’re cooking for your family, caring for loved ones, or simply nourishing yourself, this is rice made for real life.

Think your rice is just rice? Think Again —This is SōngHè Plus.

In collaboration with Amazon Fresh Singapore, we launched the SōngHè Rice Donation Drive, where 100g of rice was donated for every 1kg of SōngHè rice purchased on Amazon Fresh.

The final donation took place at Love Connect Fresh Market at Jalan Besar Community Centre, where underprivileged households received SōngHè rice alongside fresh groceries from Amazon Fresh.

Thanks to your incredible support, we successfully donated 30,000 bowls of rice, bringing warmth and nourishment to families in need.

We are glad to have attended this year’s ARTBOX event, where visitors to our booth had the opportunity to turn a key and unlock exciting prizes, while also contributing to our rice donation initiative in support of Food from the Heart.

Beyond the fun and excitement, this initiative was a celebration of quality and community spirit. Thanks to the overwhelming support from our visitors, we successfully donated 23,808 bowls of rice and raised $6,125 to Food from the Heart.

SōngHè is honoured to be a sponsor of 2025 Joy Heyball International Open Singapore, marking a significant milestone as the sport makes its debut in the country.

As the tournament unfolded, the semi-finals on 11 January 2025 showcased impressive skill, determination, and sportsmanship, reflecting the dedication of the athletes involved.

Sports have the power to inspire and bring communities together. We are proud to be part of this journey, supporting the growth of emerging sports and the aspirations of athletes in Singapore.

Don’t our elders all love practicality and functionality?
Gift this to your loved ones as a simple token of your love and concern to them.
Available at selected online grocers.
For bulk purchases, please dial 6756 6128 for sales enquiries.
While stocks last.

In collaboration with Temasek Polytechnic’s Informatics and IT Studies Club (IITSC) and School of Applied Science Studies Club (ASCSC), SōngHè proudly sponsored Project: Paper Crane, an initiative held during Healthy Lifestyle Week.

For every paper crane folded, one bowl of rice was donated to a family in need—turning a simple gesture into meaningful support for the community.

Thanks to the collective effort of participants who created 4,900 paper cranes, an equal number of rice bowls were donated to Food from the Heart, bringing nourishment to thousands of families.

Our team had an amazing experience taking part in the Charity Car Wash 2024, organised by FairPrice Group and ExxonMobil. Every car wash contributed to a great cause, and together with other suppliers and FairPrice Group, we raised an impressive $65,000 for Children’s Aid Society (Singapore)!

Quoted from our Managing Director Jerry Ng: “At Tong Seng Produce Pte Ltd and our flagship brand SōngHè, we’ve always believed in ‘walking the talk’ through 好人好事好米 – good man, good deeds, good rice. We don’t just talk about spreading kindness; we put our words into action, and together with the support of our community.”

We’re honoured to have played a part in this event and look forward to future opportunities to give back and strengthen our community.

We were thrilled to host the Singapore Open Snooker Tournament 2024, where incredible talent from Thailand, Cambodia, Malaysia, and India contributed a total of 123 entries.

After an intense 5-day competition, we extend our congratulations to Mr. Pankaj Advani from India, who emerged victorious!

A special mention also goes to Mr. Jaden Ong, Team Singapore’s athlete, who finished second after an impressive run. Jaden defeated Malaysia’s Lim Kok Leong 4-2 in the semifinal but fell to Pankaj in the championship match, with a final score of 1-5.

In addition to winning the tournament, Mr. Pankaj Advani also took home the High Break Prize with an outstanding break of 137.

At Tong Seng Produce, we are passionate about promoting sportsmanship within our nation. We see SōngHè rice as a symbol of energy and vitality for athletes, fuelling their pursuit of excellence. Whether on or off the table, we remain committed to supporting their dreams and achievements.

Tong Seng Produce is proud to support the 16th FairPrice Walk for Rice+ @ South East, an impactful initiative that helps vulnerable families in the South East District.

For every 300 metres walked or run, the FairPrice Foundation will donate a bowl each of white rice, brown rice, and oatmeal to families, offering tangible support to the community. The event aims to raise 500,000 bowls of white and brown rice, and 50,000 bowls of oatmeal, for 7,000 families in need.

At Tong Seng Produce, we are privileged to contribute to this worthy initiative. Knowing that our rice will help nourish families further strengthens our commitment to giving back and supporting our community.