We’re proud to introduce SōngHè Plus Enriched Fragrant Rice, a new addition to the trusted SōngHè brand, created to meet the evolving health needs of Singapore households.

This enriched rice combines our premium Thai Hom Mali grains with specially developed SōngHè Plus grains, enhanced with dietary fibre, iron, zinc, and folate (vitamin B9) — nutrients that help support a healthy immune system.

With the same soft, fluffy texture you already love, SōngHè Plus fits seamlessly into your daily routine. No extra steps, no new habits, just more nutrition in every bowl. Whether you’re cooking for your family, caring for loved ones, or simply nourishing yourself, this is rice made for real life.

Think your rice is just rice? Think Again —This is SōngHè Plus.

In collaboration with Amazon Fresh Singapore, we launched the SōngHè Rice Donation Drive, where 100g of rice was donated for every 1kg of SōngHè rice purchased on Amazon Fresh.

The final donation took place at Love Connect Fresh Market at Jalan Besar Community Centre, where underprivileged households received SōngHè rice alongside fresh groceries from Amazon Fresh.

Thanks to your incredible support, we successfully donated 30,000 bowls of rice, bringing warmth and nourishment to families in need.

We are glad to have attended this year’s ARTBOX event, where visitors to our booth had the opportunity to turn a key and unlock exciting prizes, while also contributing to our rice donation initiative in support of Food from the Heart.

Beyond the fun and excitement, this initiative was a celebration of quality and community spirit. Thanks to the overwhelming support from our visitors, we successfully donated 23,808 bowls of rice and raised $6,125 to Food from the Heart.

SōngHè is honoured to be a sponsor of 2025 Joy Heyball International Open Singapore, marking a significant milestone as the sport makes its debut in the country.

As the tournament unfolded, the semi-finals on 11 January 2025 showcased impressive skill, determination, and sportsmanship, reflecting the dedication of the athletes involved.

Sports have the power to inspire and bring communities together. We are proud to be part of this journey, supporting the growth of emerging sports and the aspirations of athletes in Singapore.

Don’t our elders all love practicality and functionality?
Gift this to your loved ones as a simple token of your love and concern to them.
Available at selected online grocers.
For bulk purchases, please dial 6756 6128 for sales enquiries.
While stocks last.

In collaboration with Temasek Polytechnic’s Informatics and IT Studies Club (IITSC) and School of Applied Science Studies Club (ASCSC), SōngHè proudly sponsored Project: Paper Crane, an initiative held during Healthy Lifestyle Week.

For every paper crane folded, one bowl of rice was donated to a family in need—turning a simple gesture into meaningful support for the community.

Thanks to the collective effort of participants who created 4,900 paper cranes, an equal number of rice bowls were donated to Food from the Heart, bringing nourishment to thousands of families.

Our team had an amazing experience taking part in the Charity Car Wash 2024, organised by FairPrice Group and ExxonMobil. Every car wash contributed to a great cause, and together with other suppliers and FairPrice Group, we raised an impressive $65,000 for Children’s Aid Society (Singapore)!

Quoted from our Managing Director Jerry Ng: “At Tong Seng Produce Pte Ltd and our flagship brand SōngHè, we’ve always believed in ‘walking the talk’ through 好人好事好米 – good man, good deeds, good rice. We don’t just talk about spreading kindness; we put our words into action, and together with the support of our community.”

We’re honoured to have played a part in this event and look forward to future opportunities to give back and strengthen our community.

We were thrilled to host the Singapore Open Snooker Tournament 2024, where incredible talent from Thailand, Cambodia, Malaysia, and India contributed a total of 123 entries.

After an intense 5-day competition, we extend our congratulations to Mr. Pankaj Advani from India, who emerged victorious!

A special mention also goes to Mr. Jaden Ong, Team Singapore’s athlete, who finished second after an impressive run. Jaden defeated Malaysia’s Lim Kok Leong 4-2 in the semifinal but fell to Pankaj in the championship match, with a final score of 1-5.

In addition to winning the tournament, Mr. Pankaj Advani also took home the High Break Prize with an outstanding break of 137.

At Tong Seng Produce, we are passionate about promoting sportsmanship within our nation. We see SōngHè rice as a symbol of energy and vitality for athletes, fuelling their pursuit of excellence. Whether on or off the table, we remain committed to supporting their dreams and achievements.

Tong Seng Produce is proud to support the 16th FairPrice Walk for Rice+ @ South East, an impactful initiative that helps vulnerable families in the South East District.

For every 300 metres walked or run, the FairPrice Foundation will donate a bowl each of white rice, brown rice, and oatmeal to families, offering tangible support to the community. The event aims to raise 500,000 bowls of white and brown rice, and 50,000 bowls of oatmeal, for 7,000 families in need.

At Tong Seng Produce, we are privileged to contribute to this worthy initiative. Knowing that our rice will help nourish families further strengthens our commitment to giving back and supporting our community.

Tong Seng Produce is pleased to announce our participation in the Charity Golf Tournament 2024, a memorable day filled with camaraderie and community spirit. Our team enjoyed a friendly competition on the green, but more importantly, we had the opportunity to give back by proudly supporting Food from the Heart, a renowned organisation dedicated to alleviating hunger and food insecurity in Singapore.

Through our contribution, we continue to uphold the values encapsulated in our motto: “好人好事好米” – Good Man, Good Deed, Good Rice. This guiding principle reflects our commitment to making a positive impact on the lives of those in need, as we strive to deliver more than just rice, but hope and support to our community.